Jewellery sales in China rose significantly in October, driven by the "Double Eleven" online shopping festival, the National Day holiday and government-led policies to spur consumption.
Latest data from the National Statistics Bureau of China (NBC) revealed that gold, silver and jewellery sales increased by 12 per cent to RMB274.9 billion (around US$37.95 billion) from January to October 2023. In October alone, sales grew by 10.4 per cent to RMB26.4 billion (around US$3.64 billion).